Health score
How the 0-100 score is calculated and what each band means.
In this article
- 80-100: Healthy — AI suggests micro-optimizations only
- 60-79: Needs attention — 3-5 improvement opportunities
- 40-59: Warning — clear wasted spend
- 0-39: Urgent — immediate audit recommended
- Based on 15 weighted factors: ROAS / CPA target deviation, creative fatigue, keyword waste, ad group structure, etc.
- Score per platform + a weighted overall account score
A full step-by-step guide is being written. The key points above cover the 80% case — contact us if you need deeper detail.
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